We speak to Entrepreneurs (Risks Takers), common people who are the very
source of ideas. Ideas to better lives and lifestyles, moving the existing into
future fantasy. Teaching such persons to, firstly, take care of themselves
before others; family, friends, employees, community, etc. Secondly, to create,
design, analyze and produce a sound Strategic Plan to move the idea into
industry. And Finally, to gather the much-needed guidance and support to
incubate and market test the implementation to the next revenue generating stage.
Much more than raising funds, attracting investment and loans, is the growth
and development of the Idea-Promoter, to hire and trust a management team.
Human Beings are the only true source of ideas. Good or
Bad ideas are evaluated by other human beings. Consumers and Customers
via their purchasing power communicates the product’s potential. Goods and
Services employed to solve problems, fill needs and satisfy wants. Studied,
tested and constantly reviewed to find the most efficient method of production
and distribution. Using the best raw materials, skills, plant and equipment,
process and procedure to manage size, quantity and quality, and maintain
standards. Investing startup funds, time and effort, returns on investment to
research and develop inventions, new technics and innovations to continuously improve
the industry.
The Idea-Promoter
must first learn to take care of themselves. Health is of most
importance; eating regularly, sleeping deeply, managing stress and being proud
of failures. Shelter must be a safe place with all modern amenities, to live
and to work, and to strengthen morals. Transportation to and from events
and meetings, which advances talents, thought and networking. Fixed Assets;
inclusive of Personal Belongings, and intangible assets, such as education and
training valued at cost, must add to comfort. Banking requires separating
Personal and Business Accounts to track and capture income and expenditure. For,
it will take, such a confident person with a clear vision, to map out and
maintain a dynamic strategic plan.
This Strategic Plan brings the idea into reality, to measure and manage
strengths and weaknesses, driven by competitive advantages. The Vision,
the Mission and Goals & Objectives are stated to maintain
organizational focus. Market Intelligence & Strategies are used to
start in small test demographics before expanding. The Organization Design
& Structure expands to suit operational growth. The Human Resource,
Tangible & Intangible Assets and Product research and
development Plans must be continuously monitored and measure. Audited
Accounts & Financial Projections use all internal transactions to
forecast performance. Constantly reporting current and actual Financial
Highlights; calculating Share Book Value and tracking Market Price
bids/offers, to best measures success.
The Society for Entrepreneur and Economic Development (SEED) reaches out
to persons with just an Idea, no matter their current circumstances. Through Business Light, many short video circulated on social media, SEED invites
success, helps plan changes or quickly abandon failures. Business Direct, teaches vital modules and courses to
strengthen the Strategic Plan, extract a Prospectus to attract Investors and a
Business Plan to target Lenders. SEED offers incubation, via its Grant Funding
and Government Assistance programs, to ideas judged feasible, and monitors
process to a stage of independence through Business Dashboard, internal and external data which measures current
positions in the Industry.
Rationale
T.A.J & Associates Company Limited
uses this occasion to comment on topics that have been covered, both academically
and by the mainstream media, to add its opinion and point out investment
opportunity, not to invoke any social action.
