Monday, September 24, 2018

Intangible Data


Data has become a proven intangible asset. Following the industrial revolution, in the 19th-20th century, the Information Revolution, caused mainly by the increasing calculating speed of the microprocessor and the personalized devices it powered, was to be next. Quickly however, it became clear that processing speeds and device usability was not enough, raw data is needed to make useful decisions. Content, created from fact or fiction, is essential to providing results, the seed of which is raw or source data. Gathering and analyzing the raw data produces information. Content, which must be further queried and tested to form actionable intelligence, which drives learned decisions to achieve the desired results.


The quick movement of product across an assembly line reduces cost and price of many items. The Information Revolution has accomplished more economies of scale driven by data analysis. Collecting real time data on the moving line and by employing time studies component positioning to improve overall efficiencies. Continuing the data gathering and analysis to better coordinate distribution channels and achieve just on time deliveries, to warehouses and stockrooms. While recording all financial transactions, linked to procurement, manufacturing, distribution and personnel, activities. The current economic Revolution or Disruption is led by this efficiency, piloted by smart phones and other devices, constantly sending and receiving data.

The mission is clear, attainable and measurable, to quickly respond to any situation and achieve the desired results. The hardware, cameras barcode readers, and software, point of sales accounting, are fast and accurate, with a few keystrokes multiple tasks are accomplished. The vast quantity of data collected is processed in fractions of a second and sent securely across long distances to decision-makers. Decisions, which are documented in the Strategic Plan, directs responses to a full range of variances to the current data analysis. Trusted accurate dynamic data powers and guides purchasing, inventory levels, personnel deployment, record sales, investment and other key decisions.

Data sourced from actual activities is the best true method of gathering raw facts and figures, when trained and experienced researchers are in the field observing and noting. Facts and Figures presented graphically, with disclaimers on and about the methodology used and commented on by specialists are simply expert opinions. Expert Opinions, by persons with multiple credentials after their names and at a high cost, are open to rebut from other experts. Questioning the underlying facts, the environmental effects, the personnel employed, and, of course, the motivation behind such results, are standard criticisms in moving intelligence into knowledge. Noting that, Knowledge is fixed Intelligence. Intelligence which has withstood the test of time, survived numerous challenges and is now widely accepted as factual.

An example of dynamic data: Each customer at checkout, with or without a loyalty card, is assigned a date, time, identification code and each item purchased is inventoried. Data collected over the past ten years from customers in this fashion, indicates an average spend of $100 at checkout. Analysis of this raw data show the percentage increase in average spend year over year. Such Information is further tested against the percentage increase of each inventory item annual price, to calculate if price increases are causing the average customer to spend more or if they are encouraged to buy more stuff. This Intelligence, which is constantly changing, helps decision-makers adjust their strategies to achieve the desired results.

Rationale
T.A.J & Associates Company Limited uses this occasion to comment on topics that have been covered, both academically and by the mainstream media, to add its opinion and point out investment opportunity, not to invoke any social action.