At every Reward and Award ceremony, not
discounting the motivational and emotional effects, it is necessary to point to
the highly detailed and dynamic Strategic
Plan. The ever-evolving data driven, e-document, which is
designed, formatted, presented and constantly updated by the executive team, modified,
amended and approved by the Board of Directors, and implemented by all Stakeholders,
with its governing short, medium and long-term, tasks timelines, will guide the
way to success. Such a plan has three main functions; to communicate to Shareholders
on the record and to potential Investors via a Prospectus, to extract a
Business Plan for Lenders and to cater adequate responses to known and
unforeseen events.
Each time persons,
with common interest, involved in the same Geographic Jurisdiction, Sector and
Industry conferences, internal meetings and social interactions, gather, ideas
are exchanged or developed. Ideas which fuel thought, affecting items in and
across the Strategic Plan and even the very Business
Model. It is the decision, inclusion, execution and timeliness
of such strategies that wins Awards and generates Rewards. From the beginning,
an idea evolves into a vision, to improve a product; Good or Service, and it is
this vision of future possibilities that anchors the Strategic Plan. An
enormous amount of work is then required; research, testing and retesting,
recording all failures and the one success.
The One Success,
built around and into the Strategic Plan, can and will influence potential Investors.
A Product
or range of Products that can be Profitably Produced, Positioned,
Promoted and Priced for and into targeted Markets, is seen as such a success. The
details of this successful product, from raw materials and basic inputs to
plant, machinery and equipment, personnel, process and procedure, is the
backbone of the Strategic Plan. The said Strategic Plan, from which extracts
are used to produce a summary or detail Prospectus, targets Investors. Interested
Persons who are willing to invest Time, Skills, Property and/or Money.
Financial and
non-financial Investors; Shareholders, Initial Contributors, are expecting the
promised Returns
on Investment, but need to see revenue growth. Revenue from
Sales and/or Services, announce in Quarterly Reports, is key to attracting financial
interest from other investors, who are still waiting on the sidelines, increasing
the operation’s share value. Lenders also require revenue growth, expressed
after expenditure, which illustrates an ability to repay debt financing; Loans
and Overdrafts. While, transferring and building financial reserves from earned
profits, announced in Annual Reports, helps to create financial stability. The
Strategic Plan, which maps out such activity and progress from inception, also addresses
Human Egos and Greed.
The failure of
executives mostly starts from inadequate responses to unseen events. A wrong or
incomplete Human Resource plan will encourage internal fiascos; public embracement,
theft and other criminal acts. An Organizational Chart is needed to mandate
procedures and responsibilities. A simple Code of Ethics, discussed
periodically, will dictate behavior, performance and appearance. Merging
Security and Internal Audit departments to prevent elicit thoughts long before
any action can take place. While, Public Relations and Promotional plans, see
all Personnel as part of the operation’s Product, mops up any resulting
negativity. Hence, it is the highly detailed and dynamic Strategic
Plan, which deserves praise.
Rationale
T.A.J
& Associates Company Limited
uses this occasion to comment on topics that have been covered, both academically
and by the mainstream media, to add its opinion and point out investment
opportunity, not to invoke any social action.
