Many people get news from various media sources and form an opinion based on this without clearly understanding the difference between journalistic reporting and expert commentary. All news media have been forced to mix reporting the news with entertainment to keep an audience and attract advertising dollars. The balance is difficult to maintain and in most cases cannot be separated.News, the facts or figures of an event: In most breaking news stories, whether it is on crime, accident, political speech or natural disaster, where the public expects the facts, all news media contracts an expert or analyst to quickly add speculation and personal opinions to the story and present it all as “Breaking News”. In covering planned events, such as, Governments’ or business’ conferences, journalist are presented with media kits of the event, such kits expertly produced contains the presenters’ actual words and quotes from front seat participants and if all goes well, that is all that is needed. In the case of an investigative story, a professional journalist outline sources of statistical data and the methodology used in its collection, questions and test presented information, solicits expert testimony on presented conclusions.


