The hope is to clarify any misconception that simply accompanying a head of state on foreign visits will lead to the opening of export markets or any other profitable arrangement. An organization, defined herein as a (Country) geographic territory bounded by laws or a (Company) group of individuals operating under bylaws engaged in for-profit or non-profit activities, and its (Goods, Services or Processes) products must have done the preceding and necessary academic and practical work. Identifying opportunities, describing the targeted market using current market data, adjusting the product offerings, employing scientific market testing results, building the organization’s image, competing for customers’ loyalty and guarding against espionage must all be address in the organization’s strategic plan. Respectfully, without these guiding policies and decisions on which actions are implemented, such visits are not only wasteful but are downright damaging.
